Visual Imagery and the Internet (February 2004)
Group or Institution
Waikato Institute of Technology (Wintec)
Author(s)
John Clayton
Abstract
Increasingly the perceived benefits of information stored in digital formats are being exploited. The sophistication and ease of supporting web browsers, the creation of internet search engines, the development of internet based learning management systems, the advancing computer skills of students, mean educational institutions at all levels are using intranets and the Internet to supplement classroom instruction, to provide learners with the ability to connect to information (instructional and other resources) and to deliver learning experiences to students. However, in the design of technology rich learning environments are all the potentially multi-cultural users’ considered?
In the online environment the development graphic user interfaces and the acceptance of "icons” for navigation have became an increasingly common feature. These icons provide the viewer with visual cues as to how the site is structured and what actions are likely to occur for the user who points and clicks on these images. The images used generate their own meanings and understanding. The "home icon" on internet browsers represents a return to the beginning, a place of safety, a starting point for action. Choosing images to illustrate action and structure is embedding those images with meaning and value. Two questions must be posed,
1. Who was responsible for choosing this icon?
2. Does this First World image reflect the multi-cultural users of the web?
It was hypothesized that if students felt "comfortable" within a course they would achieve at a higher standard. Since a significant number of students, and potential students, within the Waikato were of Maori descent it was decided that their needs should be addressed. Therefore, an ongoing development programme of icon development was begun at the Waikato Institute of Technology. This process followed 3 steps.
Step 1: Internet terminology was reviewed and a Maori translation glossary of key terms was produced.
Step 2: Icons were developed to include Maori terms.
Step 3: Icons are made available for use in web page developments.
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